Media Planning 

At B2C Agency we understand that our clients are in business to achieve pre-determined goals.

Therefore our planning and buying solutions place these goals at the centre of all planning solutions that we provide. 

Our media plans are developed to achieve solutions via the most effective medium, taking into account:

• The goals to be achieved
• Profit objectives - both short-term and long-term
• The message to be communicated
• Evaluation of competitor's use of different mediums
• Access to all major domestic and European research
• Evaluation of the most cost effective and efficient medium to achieve
  our goals
• Devising a solution to be effective on a European scale
• When best to advertise
• Selection of market and, if appropriate, different regions with
  that market
• The most cost effective channels and publications etc.
• Long-term planning

We have ongoing experience of negotiating and buying across all major media platforms, both domestic and international:

• Broadcast
  - Long-form (5 minutes - 3 hours daily)
  - Short-form (up to 120 seconds)

• Radio

• Press
  - Newspapers
  - Magazines

• Online